America Today store

America Today

America Today selects Nedap’s RFID solution

First RFID rollout on the Dutch retail market

Groenlo, The Netherlands – January 19, 2019

Fashion retailer America Today, part of Coolinvestments, has decided to implement Nedap’s iD Cloud RFID software at its 69 stores in the Benelux countries to structurally raise stock accuracy and, as a result, guarantee product availability. The rollout is planned for the second half of 2019.

Looking for the business case

In the autumn of 2018, America Today started a pilot together with Nedap in three stores, to investigate whether there was actually sufficient basis for a business case. During the course of the pilot, a weekly stock count was performed using the iD Cloud software and an RFID handheld reader, which resulted in an improvement in stock accuracy from 75% on average to 98%.

We are fully convinced that RFID will be a great help to us in gaining more insight into and control of our stock

Jonathan Kahn, CFO of America Today

Jonathan Kahn, CFO of America Today, explains: “We realized that our stock accuracy was going to be a huge bottleneck for our omnichannel ambitions. That is why we started investigating, together with Nedap, whether we had a business case. It turned out that we actually had one. We opted to follow the GS1 standards, so as to offer the cooperation with all our supply chain partners more opportunities in the future. We are fully convinced that RFID will be a great help to us in gaining more insight into and control of our stock.”

Arjan Pruiksma, Business Developer at Nedap Retail, adds: “We are very pleased that America Today has become the first clothing retailer in the Netherlands to implement RFID with Nedap. Similar to other retailers, America Today does not have reliable stock data, which prevents it from truly integrating its stores and online channels. We are really looking forward to starting this RFID journey together.”

We are very pleased that America Today has become the first clothing retailer in the Netherlands to implement RFID with Nedap

Arjan Pruiksma, Business Developer at Nedap Retail

Stock accuracy with RFID

Nedap’s iD Cloud RFID platform is a SaaS (Software-as-a-Service) solution developed for the retail sector. The software provides insight into stock levels and the exact location of each item. This also provides the basis for omnichannel concepts such as Click & Collect (BOPIS) and Ship-from-Store.

Kahn: “Our biggest driver is omnichannel, and technology like RFID really tempts you to do everything at once. We opted to place our initial focus on maximizing results with the lowest possible level of complexity. The first results are very promising, and the stores are enthusiastic as well. We cannot wait to get started.”